“Adil is rockstar and can do just about anything you put in front of him! Always goes above and beyond — STRONGLY recommend working with Adil on all your project needs!”
Michele S.
Founder @ AI Startup
User obsessed but business aware design engineering hybrid with 6 years of experience working with product & engineering.
0 → 1 Product Design for AI-Powered B2B CRM SaaS
Designing a wellness and activity based reward app for the blockchain.
“Adil is rockstar and can do just about anything you put in front of him! Always goes above and beyond — STRONGLY recommend working with Adil on all your project needs!”
Michele S.
Founder @ AI Startup
“Adil was extremely communicative and was a pleasure to work with. I already have him in mind for a few more other projects I have coming up and am looking forward to working with him again!”
Robert F.
Founder @ Marketing Agency
I am a Design Engineer and worked as a Senior Product Designer with 6 years of experience.
I've spent most of my career designing products remotely with distributed teams wearing multiple hats along the way. I have taken multiple products from zero to one working directly with founders and engineers.
I enjoy leveraging design to improve business metrics. This could include improving user experience and entire funnel of products to grow the business without sacrificing on UX.
Currently, I'm focused on design engineering and building products on nights and weekends.
Continue ReadingQuick answers to common questions about fit, process, and how I work.
The problem and the outcome, not just the screens.
I like being involved early enough to understand the user problem, the business reason we're solving it, and what success should look like. Then I want to stay close enough to the work to see what actually happens after we ship.
Sometimes that means research and product decisions. Sometimes it's interaction design, systems work, prototyping, analytics, or getting into the frontend. The boundary matters less to me than moving the product forward.
I don't think design decisions exist separately from business decisions.
I like understanding what we're trying to move, whether that's activation, retention, revenue, adoption, or something else, and using that context to make better product decisions.
I'm comfortable talking through priorities, tradeoffs, metrics, and scope with PMs and founders, not just what the interface should look like.
Technical enough to build and ship some products end to end.
My background is in computer science, and I've built products myself from the database and application logic through to the frontend, deployment, analytics, and everything around it.
Most of my day-to-day engineering work is closer to the frontend, using React, Rails, HTML/CSS/JS, and modern web tooling.
I'm still a product designer, not a backend engineer. But working this close to the code means I understand how products actually get built, can prototype beyond static screens, and can work with engineers without treating implementation as a black box.
Yes. The site is small selection rather than a complete archive of everything I've worked on.
Some projects aren't public, and I haven't had the bandwidth to turn every project into a case study.
If you're hiring and want to see work that's closer to your product or problem, I'm happy to walk through additional projects and the decisions behind them.
Small, ambitious product teams where designers are close to the product, engineering, and actual users.
I like having enough ownership to question the problem, not just execute the solution, and working with people who are comfortable iterating quickly when we learn something new.
A lot. I use AI across research, exploration, prototyping, coding, and iteration, while still treating judgment and craft as the important part.
I also spend an unreasonable amount of nights and weekends experimenting with new models, tools, and workflows.
Yes. With the right team and problem.
I work remotely and regularly overlap with EST and CST teams.
“Adil is rockstar and can do just about anything you put in front of him! Always goes above and beyond — STRONGLY recommend working with Adil on all your project needs!”
Michele S.
Founder @ AI Startup
“Adil was extremely communicative and was a pleasure to work with. I already have him in mind for a few more other projects I have coming up and am looking forward to working with him again!”
Robert F.
Founder @ Marketing Agency