Wellness & Activity-Based App

”Non-Design” Impact

• Draft the overall product experience strategy for users and stakeholders.
• Create a sustainable tokenomics strategy and white paper.
• Identify and secure 3 technology partners. These partnerships helped us leverage their expertise and implement their technology into our roadmap.
• 2 of 3 partners invested in the startup’s mid-eight figure round ($X,XXX,XXX).

Role

As a Product Designer, my role was to lead design and form a strategy to launch an innovative solution for client’s consumer-facing product. The client already had a presence in the health & wellness space with their enterprise solution. I worked with the founding team who helped me in the ideating stage with their feedback and expertise. We started with reviewing state of the industry and brainstorming various roadmaps.

We agreed on a fitness application leveraging web3/blockchain to incentivize the users. The solution had the right amount of innovation, UX challenges, and incentives for users to create a sticky product.

Some non-design areas I worked on for this project:

• Market Research
• Product Marketing & Strategy
• Project Specification and Roadmap
• In-App Economy and Tokenomics for App
• Investor Relations

The users & challenges

Identifying opportunity for a mobile first web3 product meant working with premature web3 onboarding and mobile UX.

We hacked together seamless onboarding and UX for users that may pull out their wallets reading ‘Connect Wallet’ while keeping it familiar for web3 first users.

Solution: Providing users ability to onboard with Google and Apple or with their web3 wallets.

Results

I worked with the team from the ideating stage of the product till they raised their first 8-figure round.

With the funding secured, the founders doubled down on their hiring. I helped with onboarding new members into their team. The new team would work on the product roadmap we initially created.

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